Ecommerce shop design — Melbourne specialists

We design high-converting ecommerce stores for Melbourne businesses — Shopify, WooCommerce and headless setups built for performance and sales.

  • Services: UX & UI, responsive builds, payments, migrations, optimisation
  • Locations: Melbourne, Sydney, Brisbane — remote across Australia
  • Approach: conversion-first, speed-focused, accessible
Shopfront design

Why choose Newchoicegrid for Melbourne ecommerce

Conversion optimisation

Designs focused on buyer journeys, cart flows, and trust signals to lift average order value and conversion.

Fast & reliable builds

Performance-first development for SEO, Core Web Vitals and mobile shoppers across Australia.

Local support

Brisbane, Sydney and Melbourne based teams with Australian business understanding and timezone overlap.

Ecommerce services

Full-service ecommerce capabilities from strategy and UX to development and optimisation. We tailor the platform to your needs — Shopify for speed and Ops, WooCommerce for flexibility, or headless for scale.

Wireframes, prototypes, product page optimisation, mobile-first checkout design and A/B testing guidance to reduce cart abandonment.

Custom theme development, headless setups, payment and fulfilment integration, product data imports and performance tuning.

Ongoing optimisation, CRO, analytics setup, and Australian-based support for store ops and releases.

Key integrations

  • Stripe, PayPal, Afterpay
  • ShipStation, Australia Post, Courier APIs
  • ERP and inventory connectors
  • Google Analytics / GA4 & enhanced ecommerce

Selected Melbourne projects

Project - fashion store

Fashion retailer — Shopify

Improved conversions by 28% via product page redesign and checkout streamlining.

Project - homewares

Homewares brand — WooCommerce

Custom product configurator and faster catalogue search.

Project - boutique foods

Boutique foods — Headless

Headless front-end for lightning-fast browsing and easier international expansion.

Meet the team

Lead designer

Alex Morgan — Lead Ecommerce Designer

Alex has 10+ years designing Australian ecommerce experiences with a focus on mobile-first UX and measurable growth.

Typical project packages

Starter

Template setup, basic branding, product import — ideal for small catalogues.

$4,500+

Growth

Custom theme, CRO, analytics & payment set up — for growing retailers.

$12,000+

Enterprise

Headless, integrations, dedicated support and multi-market readiness.

$35,000+

FAQs

Do you migrate stores to Shopify?

Yes — product, customer and order migrations with mapped attributes and QA.

How long does a typical build take?

Starter: 4–6 weeks. Growth: 8–12 weeks. Enterprise: scoped per requirements.

Do you support post-launch?

We offer retainer support and one-off optimisation sprints for Australian stores.

Ready to grow sales?

Book a discovery call with our Melbourne specialists.

Book a call

Start your ecommerce project

Let's talk about your store

We provide fixed-scope proposals and retainers. Click below to reach our team.

Team workshop